Tag Archive for: commercial

Pushing the Limits of Camera Tech

c500_586x186_heroMy first pair of Oakleys were Oakley “Frogskins” that I bought in the 80’s. Loved them. Until I recently found something a little cooler. Yes, the creator of Oakley Sunglasses is also responsible for the RED camera that Peter Jackson shoots with.

Great article from Inc. magazine.

And now Jim Jannard, creator of said RED camera, is dissing on the Canon C500. Is it sour grapes, or is he correct? He is a Mad Scientist, that’s for sure.

RODE smartLav microphone looks genius

main_smartlavI’m constantly amazed at the ingenuity that is coming out of the uses of smartphones.

Although as of today it’s not for sale to the public, this looks like a fantastic addition to FRAMES & PIXELS’ audio arsenal. The RODE smartLav plugs to any iOS or Android device, allowing it to record directly to your phone. Audio can then be sent via Dropbox or downloaded through iTunes. Given that on any shoot we probably have a minimum of 2 iPhones, the convenience factor really goes up. RODE makes some great microphones, so I’ve got pretty high hopes for this as a solution.

The iOS app is available here.

More information on the RODE smartLav is available here.

[framed_video column=”full-width”]http://vimeo.com/55828018[/framed_video]

HONDA NORTH

Why video isn’t just for TV anymore. Make sure you use YouTube.

HONDA NORTHIt used to be that we made commercials for broadcast or cable TV, but really the largest online audience for video is the Internet. According to YouTube Statistics, over 72 hours of video are uploaded to YouTube every minute. That’s a lot.

On the flipside, in 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth. That means that people are watching those videos.

It’s the world’s largest on-demand democratized video library. Want to show your customers how a particular feature of your product works? Send them a YouTube link. Need to promote an event or offer. Embed the YouTube video on your website. With YouTube’s share feature, it’s become as easy as copy/paste.

FRAMES & PIXELS has been shooting and editing video productions for over a decade. We’ve become the go-to experts in the North Pittsburgh region for developing custom content that highlights your business’ character. Script development, shooting, editing, graphics. We can do that.

Make sure that you’re not missing out on the millions of flat screens, computer monitors, laptops, phones and tablets that are the new path to online video viewing.