Pre-Production Prep
Athletes prep themselves for their event or their game; trying to do their best for the moment they’ve been training. A shoot or production day is a lot like that at FRAMES & PIXELS, all the pieces have to fall in place. Check all of the gear the night before… charge the batteries, clean the lenses, wipe the SD cards. The morning of… load the gear (heaviest and most bulky first), check the scripts, plan the shots, review those plans, drink lots of coffee.
When a shoot get cancelled, we lose a lot of effort. Time to re-invest that effort elsewhere today.